Most business owners do not need 40 marketing metrics. They need the right 8–12 numbers, checked once a month, in the same place, with the same definitions.
That is how you stop guessing.
Below is a practical, business-owner-friendly list of monthly digital marketing stats to track, plus what each one tells you and what to do when it looks “off.”
If you want a partner to set up tracking, reporting, and monthly improvements, start with the basics on our homepage or explore our digital marketing services.
Traffic is not the goal, but it is the earliest signal of demand. The real value comes from seeing which channel is growing (or shrinking) so you know where to focus.
Leads are the bridge between “marketing activity” and “sales activity.” If leads are not rising over time, the rest is just noise.
Make sure you are tracking calls correctly. If phone calls matter in your business, they should show up as conversions, not as a mystery.
Conversion rate is where you win without spending more. When conversion rate improves, every traffic source gets more valuable.
Even small speed improvements can move conversion results. Google research found that a 0.1 second improvement in mobile site speed increased conversions by 8% for retail and 10% for travel (on average).
If you suspect your site is leaking leads, our web design team can help you tighten up the experience without rewriting your whole website.
A “cheap lead” that never closes is not a deal. Track CPL alongside quality so you do not optimize yourself into low-intent inquiries.
For context, WordStream’s 2024 search ads benchmarks report lists overall Google Ads averages including $66.69 cost per lead and 6.96% conversion rate (across industries in aggregate).
If you want a team to manage and improve this monthly, start here: PPC management.
This is the “bottom line” metric, but it only works if tracking is clean and sales follow-up is consistent.
Rankings are helpful, but clicks and qualified traffic are what pay the bills. Also, SEO wins often show up first as impressions, then clicks, then leads.
HubSpot’s reported ROI channel insights reinforce what many teams see in practice: for B2B, website/blog/SEO shows up among top ROI drivers.
If you are serious about consistent organic growth, our managed SEO services are built around monthly progress you can actually see.
Email is one of the few channels you truly “own.” And it is still one of the strongest ROI levers when it is consistent.
Litmus’ State of Email 2025 highlights that many teams report strong returns from email spend (often in the $10–$50+ return per $1 range, depending on the organization).
If your marketing is doing its job but leads are not followed up quickly, your cost per lead goes up and your ROI goes down. This is one of the most common “silent killers” we see.
If you are using HubSpot (or want to), we can help you build a clean funnel from form fill → follow-up → booked call. Learn more about our team on the about page and check out our latest thinking on the blog.
If you are tracking the right digital marketing stats every month, you will start to notice patterns fast: which campaigns bring real leads, which pages leak conversions, and where a small change will produce a bigger return.
If you want help setting up tracking, building a simple monthly dashboard, and making improvements that show up in leads and revenue, reach out through our contact page. We will help you turn marketing reporting into a system you can rely on.