If you already attract qualified traffic, the fastest way to grow leads is conversion rate optimization on your top landing pages. You do not need a redesign. You need five focused upgrades that improve landing page optimization, reduce friction in the conversion funnel, and make your calls to action clearer. The changes below pair well with A/B testing and are easy to roll into a weekly CRO cadence.
Slow pages drive up bounce rate and kill intent, especially on mobile. Google’s research shows speed directly impacts purchase intent and conversion on transactional sites. Independent roundups of Core Web Vitals case studies reach the same conclusion, showing measurable conversion lifts when LCP, CLS, and INP improve. Treat mobile optimization as the default experience. Think with Google+1
What to do now
Lead forms are where momentum dies. Shorter, simpler, single-column forms with clear labels and real-time validation tend to convert better. Research-backed reviews caution that context matters, but the pattern is consistent: remove non-essential fields, sequence longer forms smartly, and align effort with perceived value. This is the fastest path to more lead generation on the same traffic. CXL
Many landing pages underperform because the value proposition and CTA do not match the query or ad promise. Start with a benefit-led headline that mirrors the keyword or ad copy, add one sentence of value and a proof element, then present a single focused CTA. Use A/B testing to compare headline and CTA pairs for at least one to two conversion cycles. Industry conversion benchmarks confirm there is significant upside on most landing pages. Unbounce
Friction at the final step creates unnecessary drop-off. Large-scale checkout usability research from Baymard shows that addressing common UX flaws can yield double-digit conversion lifts, and the same issues affect lead capture flows. Remove forced account creation, clarify errors, and simplify mobile inputs so the path to submit is obvious and effortless. Baymard Institute+1
Short video marketing assets and compact social proof blocks reduce uncertainty. Multiple surveys report higher conversion rates when a relevant video explains the offer or demonstrates outcomes. Keep videos short, captioned, and contextual so they clarify the CTA rather than distract from it. Wyzowl
Answer engines prioritize clear, structured information. Start each page with a direct one-sentence answer to the visitor’s core question, follow with a short context paragraph, then include a checklist or table that can be extracted. Cite at least one credible source for any claim. Google’s people-first content guidance sets the standard. Think with Google
Report the basics and segment by device and traffic source. Track unique visitors, form starts, form completions, conversion rate, and qualified lead rate. Compare your numbers to landing page conversion benchmarks to set realistic targets. Do not end A/B tests early. Give headline and CTA trials at least one to two conversion cycles. Unbounce
We run a four-week CRO sprint on your highest-impact pages. Week one addresses page speed optimization and Core Web Vitals fixes. Week two applies landing page copy and CTA best practices aligned to keyword or ad intent. Weeks three and four run A/B testing on headlines, CTAs, and video versus testimonial blocks. Throughout, we add AEO elements so winners can capture featured snippets and AI overview mentions while they convert better.
If you want enablement, we provide reusable landing page templates, form components, and a monthly test plan your team can run. If you prefer full service, TDG implements the changes, documents results, and rolls the playbook into more pages and campaigns.
TDG Success Studies
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Benchmarks vary by industry, but many pages convert in the low single digits. Reports based on tens of millions of conversions show wide variance and plenty of room to improve, which is why structured testing is essential. Unbounce
Yes. Speed and responsiveness strongly influence user willingness to continue. Authoritative research and case studies connect better speed metrics to higher conversion rates. Think with Google+1
Not always, but removing non-essential fields usually helps. Evidence-based reviews recommend matching effort to value, sequencing longer forms, and validating in real time. CXL
Conductor case study roundup on Core Web Vitals and performance. Conductor