In 1995, Kelley “Krash” Bassett took a leap of faith out of the radio industry into the world of production. Producing radio ads, radio imaging, and TV ads became the staple of the agency’s work for the next 15 years. In 2014, when CEO Theresa Bassett, joined the agency a fresh perspective on sales and marketing was unleashed and a series of uncomfortable questions began to get asked about the heart of what clients needed to grow - what strategic insight, what solutions, what tools needed to be considered to serve them at the highest and best level?
This series of questions led to inevitable change and our production agency became full service, embracing the world of digital marketing, marketing automation, and content marketing. After years of project-led work, we began to see an even better way emerge: a clear, strategic path that created amazing momentum through a strategic, planned approach and the wise use of marketing dollars. Gone were the days of simply throwing more ads out there and hoping we hit higher sales - the Diamond Group was born as the strategic growth suite of services we recognize today. We are glad you are here - Let’s Grow Better…Together.
