Is The Diamond Group a good fit for your company?

An inbound marketing retainer package from The Diamond Group is a complete marketing solution that includes marketing strategy, analysis, and a comprehensive master strategic plan. Typical items included in an inbound marketing retainer include:

  • Content calendar creation and implementation.
  • Blog posts and website page copywriting and design.
  • Landing page copywriting and design
  • Social media publishing.
  • Email campaign production.
  • Produce and publish pillar content.
  • Premium content like ebooks, whitepapers, and infographics
  • Monthly reporting on key inbound marketing performance metrics.
  • Scheduled weekly meetings to review and discuss the work.
  • Dedicated Account Manager.
  • Dedicated Project Management System.
  • Monthly sponsored social media budget.

 

WHO'S A GOOD FIT FOR AN INBOUND MARKETING RETAINER WITH THE DIAMOND GROUP?

  • One of the main website objectives of the company is to drive leads to explicitly start or nurture a sales process.
  • Companies who sell a product or service with a considered buying process, meaning that the prospect's end consumer typically needs to gather and process information prior to making a purchase.
  • The company has control over converting their own leads to sales and can easily follow up on inbound leads.
  • The company is willing and able to invest financially in the long-term future.
  • Companies looking to expand and nurture relationships with existing customers in addition to acquiring new customers.
  • Companies who see their website as an asset with measurable ROI.

 

WHO'S NOT A GOOD FIT?

  • Companies who need immediate results. These companies would be better suited for a PPC management retainer.
  • Companies without a sufficient budget for the high quality content production needed to build up and sustain long-term domain authority in their market segment ($3K/month or more)
  • Companies who lack a disciplined sales process to close the leads generated by inbound marketing.
  • Companies looking for a life raft to save them from their sinking business. 

Companies that retain The Diamond Group for inbound marketing services are able to generate positive and sustainable growth and track measurable returns from their marketing that pays off long-term much like compound interest. The Diamond Group creates high-end content that will be driven by a purposeful marketing strategy with accountability baked in to the process.

Schedule a conversation with The Diamond Group today to see if an inbound marketing retainer is right for your company.