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BetterHealth Vending

How the Needle was Moved for this Vending Machine Distributor
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1,184%
Increase in new website visitor sessions from organic search
500%
Two-Year Traffic Growth
171K
Social Media Impressions
17,200%
Increase in social media engagement

Overview

Industry:
Healthy Vending Solutions
1,184%Increase in new website visitor sessions from organic search
500%Two-year traffic growth
171KSocial media impressions

BetterHealth Vending offers smart, wellness-focused vending machines with customizable snack options. In 2024, The Diamond Group led a full rebrand, launched a new website, and implemented HubSpot. The partnership now includes social media, blogs, Facebook ads, and ongoing performance marketing to drive growth and engagement.
The engagement centered around four key pillars that continue to drive results:
Web Design + UX/UI
CRM + Automation
Organic Content + SEO
Paid Media + Email Marketing
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Challenges Before Working with TDG

TDG’s goal was to transform BetterHealth Vending’s brand, website, and CRM into a performance-driven ecosystem built to generate demand and strengthen customer relationships.
  • Outdated brand that didn’t reflect their modern, health-focused mission
  • Website lacked functionality and clear conversion paths
  • No centralized CRM system to manage leads or nurture investors
  • Inconsistent social media presence and unclear messaging
  • Limited digital marketing strategy and low online visibility
  • Difficulty scaling lead generation across platforms

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Our Plan of Action

Four Core Initiatives to Drive Growth :

 

  • Fully customized HubSpot website designed to elevate user experience, increase traffic, and streamline lead capture through intuitive navigation and optimized page structures.
  • HubSpot CRM to support scalable automation, efficient lead tracking, and real-time performance insights, enhancing follow-up and boosting sales efficiency.
  • Increase in social engagement and improved search visibility through consistent posting, SEO-optimized content, and a strong brand voice across channels.
  • Facebook ad campaigns and automated drip email sequences to nurture leads, support conversion, and reinforce brand presence throughout the buyer journey.

Results After Working With TDG

A Modern, Scalable Growth Engine
  • 1,184% increase in new website visitor sessions from organic search through the launch of a newly optimized, conversion-focused website.
  • 500% increase in traffic over two-year period.
  • 17,200% increase in cross-channel social media engagement after implementing a consistent posting cadence and cohesive brand identity.
  • 171K social media impressions across Facebook, Instagram, and LinkedIn.
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Client Testimonial

"I wholeheartedly recommend The Diamond Group to any company looking for a marketing partner that is not only highly skilled but also genuinely invested in your success. Their professionalism, creativity, and commitment to excellence make them the best choice for anyone serious about achieving their business goals.

Thank you, The Diamond Group, for your outstanding work and partnership. I look forward to continuing our collaboration and achieving even greater heights together.” 

Jeff Rogers

From disconnected tools to a performance-driven ecosystem, BetterHealth Vending is scaling and setting the new standard for healthy vending solutions. Let's talk about what's possible for you.

Book a Call Now
30 years of business