The Momentum Podcast

MarketingBusiness1 episode

Great conversations often start with a single defining moment: A founder who finally cracks the system that was holding their business back. A CEO who learns how to lead with clarity instead of chaos. A team that discovers the power of aligned marketing after years of trial and error. These are the real stories of momentum, the kind built through intention, resilience, and steady, strategic action. Hosted by Theresa Bassett, CEO of The Diamond Group, each episode of The Momentum Podcast runs 30–45 minutes and features honest dialogue, practical takeaways, and real-world lessons you can apply right away. Whether you're entering your...Show more

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Beyond The Basics: Maximizing Google Business Profile For Local Lead Generation

7 min 28 sec

In this episode of "The Diamond Group podcast show," titled "Beyond The Basics: Maximizing Google Business Profile For Local Lead Generation," I delve into the intricacies of optimizing your Google Business Profile to enhance local lead generation. We begin by understanding the fundamental aspects of Google Business Profile and its significance in today's digital landscape. Moving beyond the basics, I guide listeners through advanced strategies to optimize their profiles effectively. This includes leveraging the Q&A and reviews sections to engage with potential customers and build trust. I emphasize the importance of treating your Google Business Profile as a digital storefront, offering tips on how to rank higher in local searches to increase visibility. The episode also covers strategies for converting searchers into customers, highlighting the critical steps businesses can take to turn online interest into tangible sales. Finally, I wrap up the discussion by summarizing the key takeaways and encouraging listeners to implement these strategies to maximize their local lead generation efforts.

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