
The Momentum Podcast
MarketingBusiness9 episodes
Great conversations often start with a single defining moment: A founder who finally cracks the system that was holding their business back. A CEO who learns how to lead with clarity instead of chaos. A team that discovers the power of aligned marketing after years of trial and error. These are the real stories of momentum, the kind built through intention, resilience, and steady, strategic action.
Hosted by Theresa Bassett, CEO of The Diamond Group, each episode of The Momentum Podcast runs 30–45 minutes and features honest dialogue, practical takeaways, and real-world lessons you can apply right away.
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Episode 9 - Built to Evolve: A 30-Year Founder Story
35 min 3 sec
In this episode of The Momentum Podcast, I sit down with Leslie Lane, owner of Studio 13 and a third-generation, woman-owned entrepreneur whose career has been shaped by resilience, foresight, and an unwavering commitment to evolution.
Leslie shares how she unexpectedly stepped into leadership in her early 20s, taking over her family’s commercial photography business at a time when women were rarely trusted behind the camera. From growing up inside the business to navigating seismic industry shifts—from film to digital, multiple recessions, and now AI—Leslie offers a rare, long-term perspective on what it really takes to stay in momentum for 30 years.Play episode
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Episode 8 - From Bankruptcy to 17 Acquisitions
1 hr 4 min
In this episode of The Momentum Podcast, I sit down with Marshall Doyle, an entrepreneur whose journey is a powerful study in resilience, reinvention, and long-term momentum.
Marshall shares the three defining seasons of his life—from a turbulent childhood and finding structure in the Air Force to stepping into entrepreneurship through a bold first acquisition. We talk candidly about the realities founders rarely discuss: rapid growth, cash flow strain, pressure on marriage, and the moment he found himself facing bankruptcy.
That turning point led to outside counsel, coaching, and a decision to keep going—ultimately shaping a growth strategy that became his edge: acquisition as marketing. Through structured deals and steady execution, Marshall built a recognized industry leader, landed work tied to the Panama Canal expansion, and earned SBA Small Business Person of the Year.Play episode
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Episode 7 - Beyond the Hero’s Journey: How Collective Storytelling Builds Real Momentum
34 min 24 sec
In this episode of The Momentum Podcast, join me, Theresa Bassett, as I delve into the transformative power of collective storytelling with Aleya Harris from the Evolution Collective. We explore how moving beyond the traditional hero's journey can help organizations foster a culture of collaboration and inclusivity. Aleya shares valuable insights on the importance of co-creating narratives that incorporate diverse perspectives, helping teams connect deeply with their company’s vision. Together, we discuss practical strategies for leaders to engage their teams in meaningful storytelling sessions, ultimately driving momentum and aligning everyone towards a common goal. Tune in for a rich conversation that promises to inspire and empower your entrepreneurial journey.Play episode
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Episode 6 - Crack the Code: Personality Science, Better Communication, and Faster Growth
43 min 47 sec
In this episode of The Momentum Podcast, I'm thrilled to sit down with Esther Wildenberg, a dynamic entrepreneur and founder of Codebreaker Technologies. Esther shares her inspiring journey from the Netherlands to the U.S., where she has built successful businesses and a foundation aimed at empowering others. We dive into her unique approach to personality science, which helps small business owners and enterprise-level companies improve communication and sales strategies. Esther also discusses her mission to support women entrepreneurs through retreats and her recently published book, "The Undermined Soul." Join us as we explore valuable insights on personal mastery, the eight forms of wealth, and the importance of collaboration over competition in business. Tune in to discover how slowing down can lead to greater clarity and success in your entrepreneurial journey.Play episode
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Episode 5 - From “I Never Wanted to Own a Company” to CEO: Alexandra Laisik’s Momentum Story
38 min 10 sec
Momentum is rarely accidental. It is built through clear systems, strong communication, and the willingness to keep moving forward after setbacks. In this episode of The Momentum Podcast, I sit down with Alexandra Laisik, owner of Cavik Insurance Group, to talk through the moments that shaped her path—from entering the insurance industry to co-founding Cavik with her mother and eventually stepping into full ownership. Alexandra shares why growth depends on documenting processes, trusting your team, and prioritizing customer experience, along with her perspective on leadership, flexible work for working moms, and the mindset shifts required to scale without chaos.Play episode
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